View Post

Resources for Guest Safety and Security

In Insights by MVPLeave a Comment

Event Security is a hot-button issue for everyone these days. The first family, the royal family, heck, even your own family has no doubt been touched by security concerns at home, school, work or on the road. Event marketers are no exception. From red carpet affairs to county fairs, trade shows to fashion shows, having the proper security measures in place can ease the minds of attendees, exhibitors, speakers and celebrity guests, and even reduce insurance costs. Event security is the one thing that planners and production companies tend to spend the least on, however, it is one of the …

View Post

Facebook Marketing Tips And Ideas for 2018

In Insights by MVPLeave a Comment

Over 1.7 billion people now use Facebook. Let that sink in. That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers. But with more users comes more competition. Now because of factors like the Facebook algorithm changes, social media marketers need to be savvier than ever to compete. Marketers need to pull out all the stops to make sure their Facebook channel is easy to find, provides value, and represents their business in the best ways possible. In this article, you’ll learn the best Facebook marketing tips and …

View Post

Four Tips For Establishing Your Nonprofit On Social Media

In Insights by MVPLeave a Comment

Nonprofits use a wide range of social media tools (video, audio, digital text, photos, games) to share their content socially. However, in the rush to get on the social media bandwagons, many nonprofits ignore the strategy and planning required to achieve success. Ask Yourself: What’s Your Purpose? To start, your first step should be to work out what your nonprofit aims to accomplish. What cause are you raising awareness for? Is it important that you generate donations, or is your aim to get people to attend events or volunteer for your cause? The answers to these questions will inform your …

View Post

Video Marketing: The Future Of Content Marketing?

In Insights by MVPLeave a Comment

As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth. Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story. Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with …

View Post

3 Marketing Strategies Every Association Should Have in Place

In Insights by MVPLeave a Comment

2018 will be full of new, cutting-edge marketing strategies for associations, but if you’re not at the forefront of the changes, you could be left behind. Whatever the next year holds, marketers need to keep up with the latest developments. In 2017, we’ve learned that every minute, 4.1 million videos are viewed on Youtube, 1.8 million Snaps are created, and 15,000 GIFs are sent via Messenger. And the numbers will only get bigger. The digital marketing landscape has become so busy, it’s increasingly difficult to focus your attention on what truly matters. Where should associations spend their marketing budgets, time and …

View Post

How to handle staff requests for time-off during the holidays

In Insights by MVPLeave a Comment

Non-profits and associations don’t have to see red during the holidays as long as they manage their staff right. At no other time of the year do companies have to field multiple requests for time off. Handle it wrong, and it could cripple the business at an otherwise busy time of year – not to mention it can hurt your culture and your employer brand. Today, workers view benefits and perks of the job as important as the actual wage they’ll receive. The way you handle time off requests directly affect the type of people seeking to work for you. Have restrictive …

View Post

Delivering Rejection The Right Way

In Insights by MVPLeave a Comment

Being a leader means spending a lot of time saying “no” to ideas, but leaders don’t always spend a lot of time also thinking about what that “no” requires of them. As a small way of fixing that, it might help to consider what’s running through the mind of those who’ve just had their ideas torpedoed. There’s a good glimpse into that in a recent Fast Company article titled “Your Boss Just Rejected Your Idea? Ask These Three Questions Right Away.” Bosses know when they’ve delivered a blow, and as an employee, you’re undoubtedly stung at least a little. Anything done immediately, however …

View Post

Should Your Nonprofit Invest in Good Design?

In Insights by MVPLeave a Comment

Why should your nonprofit invest in good design? Your mission is pressing, the needs are great — why spend money on design when it seems like it would be better spent on something that has a more direct effect on your customer. Here’s why. Good design is universally understood and people respond to it. Good design sells. Whatever you’re selling or promoting. We respond positively to the design and functionality of the latest smartphone, the buildings we live and work in, the car we drive, the clothes we wear, the chair we sit in — so why would good design not be …

View Post

Fundamental Design Rules for Nonprofits

In Insights by MVPLeave a Comment

Good design can change the world — or at least help nonprofits and social good organizations in the process. Whether it’s using a website to tell compelling stories or creating an innovative product, design and social change go hand in hand. Let the design tell compelling stories. Good design isn’t just visual — it’s informative, and often entertaining. That’s how design draws anyone in, in any sector, but it’s especially relevant for the social good space. The challenge for designers is to figure out how to weave the story that emotionally and visually connects with the audience in a clear, succinct and …