As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth. Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story. Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with …
