2018 will be full of new, cutting-edge marketing strategies for associations, but if you’re not at the forefront of the changes, you could be left behind. Whatever the next year holds, marketers need to keep up with the latest developments. In 2017, we’ve learned that every minute, 4.1 million videos are viewed on Youtube, 1.8 million Snaps are created, and 15,000 GIFs are sent via Messenger. And the numbers will only get bigger. The digital marketing landscape has become so busy, it’s increasingly difficult to focus your attention on what truly matters. Where should associations spend their marketing budgets, time and …
Marketing Trends to Watch in 2018
As 2018 approaches, there are a number of new marketing trends poised to make a significant impact on go-to-market strategy. Here are a few of the most important trends to look for in the coming year.