Why should your nonprofit invest in good design? Your mission is pressing, the needs are great — why spend money on design when it seems like it would be better spent on something that has a more direct effect on your customer. Here’s why. Good design is universally understood and people respond to it. Good design sells. Whatever you’re selling or promoting. We respond positively to the design and functionality of the latest smartphone, the buildings we live and work in, the car we drive, the clothes we wear, the chair we sit in — so why would good design not be …
Fundamental Design Rules for Nonprofits
Good design can change the world — or at least help nonprofits and social good organizations in the process. Whether it’s using a website to tell compelling stories or creating an innovative product, design and social change go hand in hand. Let the design tell compelling stories. Good design isn’t just visual — it’s informative, and often entertaining. That’s how design draws anyone in, in any sector, but it’s especially relevant for the social good space. The challenge for designers is to figure out how to weave the story that emotionally and visually connects with the audience in a clear, succinct and …