We are VPG.

Specializing in nonprofits, we are are strategic, driven management firm for a changing world. We partner in your success by proactively providing best-in-class solutions to advance your organization, secure fundraising, grow membership, build event attendance and sponsorship, and help you achieve your goals.

Who we are.

You know all those things that you’d love to do, but can't because you don’t have the expertise, the resources, or the budget? That’s where we come in! Van Petten Group is a different kind of nonprofit management firm for a technologically-driven world. We serve as your your management firm, your creative agency, and your consultant.

Who we serve.

We provide foundations, trade associations, professional societies, corporations, and government institutes with a comprehensive array of proven cost-effective solutions for any organization.

Our Mission and Vision.

Van Petten Group was developed from a thirst for the entrepreneurial spirit and a desire to serve the betterment of our community; and that’s what gets us out of bed each morning – the ability to support the members of our community (and yours) through out-of-the-box thinking and partnership.

Through a holistic approach, purposeful actions, and integrated strategies, VPG’s vision is to improve the lives and systems within the organizations we serve.

VPG Values

VESTED INTEREST: We don’t view nonprofit organizations as clients; they’re partners and friends. VPG maintains a vested interest in the success of the organizations we support. We learn together, we grow together, and we thrive together.

PASSION: We will execute each process with passion and leverage the passion of our client organization and its members and donors to produce memorable events and solutions that build lasting impressions.

GRATITUDE: VPG is grateful for the opportunity to support organizations that make a difference and we convey that gratitude to each and every contributor. Serving nonprofit organizations is our why, and it’s up to us to remind the participants of their community why they are a part of their organization and industry.

Meet Our Team

Megan Van Petten
Megan Van Petten
CEO & President

Brian Crowley, CPA

Brian Crowley
CPA

Robin Fischer
Robin Fischer
Writer

Charles Krugel
Charles Krugel
In-House Legal Counsel

Kristin Rennels

Kristin Rennels
Fundraising Director

Mike Snider

Mike Snider 
Accountant

Randal Birkey
Randal Birkey
Digital Strategist

Sienna Cruz
Sienna Cruz
Account Executive Assistant

Lindsay Heatley
Lindsay Heatley
Senior Account Executive

Lisa McMillan
Lisa McMillan
Partner

Antonio Rodriguez

Antonio Rodriguez
Digital Marketing Manager

LisaAnn Vecchiotti

LisaAnn Vecchiotti
Account Executive

Jana Correia
Jana Correia
Photographer

Greg Elston
Greg Elston
Production Director

Ralph Klisiewicz
Ralph Klisiewicz
Multi-Media Director

Katya Pilipchik

Katya Pilipchik
Events Director

Melanie Senum

Melanie Senum 
Account Executive Assistant

Stephanie Yehling
Stephanie Yehling
Graphic & Web Designer


How we work.

LISTEN

Listen and learn, not you, but us; that is the first thing we do. We listen to you. We ask you questions. We learn what your goals are and what it will take to reach them. We study your organization, explore your industry and get to know your members and/or donors.

We also scope out your rivals. We figure out exactly what they're up to. What they do, say, and why. We pinpoint weaknesses, examine their strengths and see how your organization stacks up.

That is what the Listen stage is all about. We’re not trying to make you feel important, we’re trying to uncover key insights and lay the foundation for everything we do together.

PLAN

We think about strategy first and foremost, and a lot more after that. With our research done, the planning process turns that information into a clear set of organizational insights, user objectives and business goals. Paired with target personas and user experience data, this information helps us create an overall strategic vision for your organization that will define the digital state of the brand along with its messaging and positioning in the marketplace.

At this point, we’re able to create a plan to bring this vision to life. At the end of the Planning Stage, we will all know where we’re going and how we’re going to get there.

CREATE & ITERATE

At this point, we’ve done the math. We’ve strategized, quantified and analyzed. We get it. We get your members, donors, and volunteers. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. Now, we figure out how. This is where the magic happens.

Creative, social, search, tech, the accounting guys, our client-partners — we all work together. We mix it up. We cross-pollinate. We smash left-brains into right ones. We collaborate, discuss, laugh, and argue.

We create ideas that help integrate a brand not just across different platforms, but weave it into peoples’ lives. Ideas that engage, entertain and inform. Ideas that jive with how they connect, converse, and consume. It’s what we call a nonprofit ecosystem. Our client-partners just call it “awesome”.

EXECUTE

This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns launched.

This phase is one of the most extensive and collaborative processes, often involving roles that include user experience, interaction design, visual design, content and asset development, social media management, event management, and more.

For you, our client-partner, this is the easy part. That’s the beautiful thing about our process. By the time the Execute phase begins, you’ve already made the tough decisions. You’ve seen the research and embraced the insights. You’ve approved the plan and shared in the vision. We are on our way.

MEASURE

We‘ve got something to prove. We’re a nonprofit management firm not an art house. When we create something that moves people, it’s so we can move them to our client-partner's organization. When we inspire people, it’s so we can inspire sales. Our work is designed to work. In the Measure Phase we make sure it does.

By clearly defining our goals and objectives early in the process, we're able to define key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test and compare. We analyze. We figure out what’s working, and what could be working better. Through all of this, we’re able to track member/donor behavior and get a better understanding of how the data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand. Don't take our word for it - form your own opinions based on the data.

OPTIMIZE

In a real-time world there’s no time to rest. You’ve got to keep moving. We never sit back and just admire our work because we’re constantly looking for ways to make it better. We use the data and results to optimize and improve the final product.

The closest we get to “looking” back is when we measure the effectiveness of our work. The only reason we look at how well we did, is to figure out what we can do better. If something’s not performing like it should, we tweak it. If it’s not working at all we drop it. If it’s blowing the lid off expectations, we double down.

That’s what it's all about. Continuous progress. Constant forward motion. We don’t want to just help you reach goals for sales, market share or ROI, we want to help you shatter them. Our goal is to help your brand take a powerful, dramatic LEAP forward. And we do that one step at a time.