We are VPG.

Specializing in nonprofits, we are a strategic, driven management firm for a changing world. We partner in your success by proactively providing best-in-class solutions to advance your organization, secure fundraising, grow membership, build event attendance and sponsorship, and help you achieve your goals.

Who we are.

You know all those things that you’d love to do, but can't because you don’t have the expertise, the resources, or the budget? That’s where we come in! Van Petten Group is a different kind of nonprofit management firm for a technologically-driven world. We serve as your your management firm, your creative agency, and your consultant.

Who we serve.

We provide foundations, trade associations, professional societies, corporations, and government institutes with a comprehensive array of proven cost-effective solutions for any organization.

Our Mission and Vision.

Van Petten Group was developed from a thirst for the entrepreneurial spirit and a desire to serve the betterment of our community; and that’s what gets us out of bed each morning – the ability to support the members of our community (and yours) through out-of-the-box thinking and partnership. Through a holistic approach, purposeful actions, and integrated strategies, VPG’s vision is to improve the lives and systems within the organizations we serve.

VPG Values

VESTED INTEREST: We don’t view nonprofit organizations as clients; they’re partners and friends. VPG maintains a vested interest in the success of the organizations we support. We learn together, we grow together, and we thrive together. PASSION: We will execute each process with passion and leverage the passion of our client organization and its members and donors to produce memorable events and solutions that build lasting impressions. GRATITUDE: VPG is grateful for the opportunity to support organizations that make a difference and we convey that gratitude to each and every contributor. Serving nonprofit organizations is our why, and it’s up to us to remind the participants of their community why they are a part of their organization and industry.

Meet Our Team

How we work.

DISCOVERY

Our introductory step, the discovery phase involves a complete immersion into both our client- partner’s mission, vision, brand, and audience to help us better understand and define what works and what doesn’t in growing the organization. It’s during this step that we primarily listen to uncover insights. Throughout our discovery process, we seek answers and inspiration. These insights reveal the “why” and help us better influence behaviors that lead to overall organizational and membership growth and retention.

STRATEGIC PLANNING

Our discovery and insights take action as we enter the strategic planning phase. Here we use what we know to develop a plan of action on how to bring an organization’s essence to its full potential and reach its desired goals.

PROCESS DEVELOPMENT & DEFINING

We take a methodical and best practice approach to defining our processes. It’s during this phase that we combine all of our resources to have the team operate like a well-oiled machine. As it emerges directly from our strategic planning, it is already on target to meet our client-partners’ goals and be able to take on challenges that arise at any point.

EXECUTION

In this phase, we execute the defined processes to bring the organization’s mission and vision to life. The execution is how we present the organization to its desired audiences, all with the organization’s best interest in mind.

ANALYSIS

Following the execution, we analyze and measure our work to ensure that it is effective. If the work or the process or strategy needs tweaking or if it needs to be scrapped altogether, then that we do. Through ongoing analysis, we are able to determine if we’re on the right path to growing the membership and the organization as a whole.

OPTIMIZATION

With the exception of the discovery phase, we are always tweaking and optimizing every step of the way ultimately working towards the short-term and long-term goals of the organization.

Management Experience That Makes a Difference!