About VPG

A Management Company, Deliberately Small.

VPG has managed trade associations, professional societies, and foundations since 2008. We are boutique by design. Your association will not be one account among hundreds, and the people who pitch your organization are the people who run it.

Megan Van Petten meeting with clients

How We Work

  1. We are your staff, not your consultant.

    We don’t deliver a strategic plan and leave. We execute it, report on it, and answer for it at your next board meeting.

  2. Senior attention, flexible capacity.

    Associations need specialists — a controller, an events lead, a designer, a database administrator — but rarely full-time. We staff each function with someone who does that work every day, and scale the hours to your calendar.

  3. Creative in-house.

    Most association management companies subcontract marketing and design. We staff it. That means faster turnaround, lower cost, and a team that already knows your industry.

  4. Your data stays yours.

    We build on industry-standard association management platforms, not proprietary systems. If you ever leave, your membership data, your website, and your history go with you.

What We Value

  1. Partnership over vendorship.

    We don’t view the organizations we manage as accounts. We learn, grow, and thrive alongside them.

  2. Care for the member experience.

    Members and donors are the reason associations exist. Every process we run is designed around their experience of the organization.

  3. Gratitude.

    Serving mission-driven organizations is our reason for being here, and we treat it that way.

Two Industries That Didn’t Have an Association Until We Built One

Fantasy sports was a loose network of 30 companies with no standards, no collective voice, and no neutral convener. VPG built the trade association that became the industry’s recognized voice — growing it from under 100 members to more than 300, and from $200,000 to over $1 million in annual revenue, with chapters in five countries.

Esports is that story running now. ESTA has an annual conference, a quarterly magazine, a national pitch series, an awards program, a chapter network, and a foundation — all built in partnership with VPG.

Between them sit the associations and foundations that already existed and needed someone to run them properly: an 800-member professional society with a failing database, a research foundation losing donors to expired credit cards. Building from nothing and fixing what’s broken turn out to require the same thing — someone who will actually do the work.

See our work
Megan Van Petten headshot with office background

Meet the Founder

Megan Van Petten Founder

Megan Van Petten founded VPG in 2008 after building the Fantasy Sports Trade Association from a loose network of 30 companies into the recognized voice of an industry — growing membership from under 100 to more than 300, and annual revenue from $200,000 to more than $1 million. She has been named one of the most influential women in fantasy sports, and has spent nearly two decades running associations from the inside as executive director, not advising them from outside.

Start with a conversation.

Thirty minutes. We’ll tell you honestly whether VPG is the right fit, and if we’re not, we’ll point you toward who is.

Book a Strategy Call