We are VPG.
Specializing in nonprofits, we are a strategic, driven management firm for a changing world. We partner in your success by proactively providing best-in-class solutions to advance your organization, secure fundraising, grow membership, build event attendance and sponsorship, and help you achieve your goals.
Who we are.
You know all those things that you’d love to do, but can't because you don’t have the expertise, the resources, or the budget? That’s where we come in! Van Petten Group is a different kind of nonprofit management firm for a technologically-driven world. We serve as your your management firm, your creative agency, and your consultant.
Our Mission and Vision.
Through a holistic approach, purposeful actions, and integrated strategies, VPG’s vision is to improve the lives and systems within the organizations we serve.
VPG Values
PASSION: We will execute each process with passion and leverage the passion of our client organization and its members and donors to produce memorable events and solutions that build lasting impressions.
GRATITUDE: VPG is grateful for the opportunity to support organizations that make a difference and we convey that gratitude to each and every contributor. Serving nonprofit organizations is our why, and it’s up to us to remind the participants of their community why they are a part of their organization and industry.
CEO & President
Brian Crowley
CPA
Lindsay Heatley
Operations & Finance Manager
In-House Legal Counsel
Joanne Park
Account Executive Assistant
Antonio Rodriguez
Digital Marketing Manager
Graphic & Web Designer
Astrid Beltrán
Event Specialist
Production Director
Creative Director
Partner
Katya Pilipchik
Account Executive
Melanie Senum
Account Executive Assistant
DISCOVERY
Our introductory step, the discovery phase involves a complete immersion into both our client- partner’s mission, vision, brand, and audience to help us better understand and define what works and what doesn’t in growing the organization. It’s during this step that we primarily listen to uncover insights. Throughout our discovery process, we seek answers and inspiration. These insights reveal the “why” and help us better influence behaviors that lead to overall organizational and membership growth and retention.
STRATEGIC PLANNING
Our discovery and insights take action as we enter the strategic planning phase. Here we use what we know to develop a plan of action on how to bring an organization’s essence to its full potential and reach its desired goals.
PROCESS DEVELOPMENT & DEFINING
We take a methodical and best practice approach to defining our processes. It’s during this phase that we combine all of our resources to have the team operate like a well-oiled machine. As it emerges directly from our strategic planning, it is already on target to meet our client-partners’ goals and be able to take on challenges that arise at any point.
EXECUTION
In this phase, we execute the defined processes to bring the organization’s mission and vision to life. The execution is how we present the organization to its desired audiences, all with the organization’s best interest in mind.
ANALYSIS
Following the execution, we analyze and measure our work to ensure that it is effective. If the work or the process or strategy needs tweaking or if it needs to be scrapped altogether, then that we do. Through ongoing analysis, we are able to determine if we’re on the right path to growing the membership and the organization as a whole.
OPTIMIZATION
With the exception of the discovery phase, we are always tweaking and optimizing every step of the way ultimately working towards the short-term and long-term goals of the organization.