Creativity has shown time and time again that it loves a crisis. Our most innovative, original ideas tend to come out when our backs are against the wall. It is that same spirit that will most inspire the event management industry over the next year as we begin to emerge from the COVID19 pandemic. Getting back to normal will take some time, and events will look very different in the interim. Expect more sophisticated virtual participation options, smaller satellite events complementing larger gatherings, and people carefully examining the return on investment from attending. Smaller But Better Events It will take …
