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It’s common knowledge that segmenting your email-marketing lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results. In years past, personalization and segmentation may have been optional, but no more. In 2018, marketers have to meet expectations and that means creating relevant, personalized messages that subscribers want to read. Research shows marketers lean on email marketing to create a personalized experience for customers, compared to other options. Increased revenue through advanced segmentation Segmenting email contacts …

When it comes to reporting, email marketers need to know their numbers. Perhaps you can probably rattle off open-rates, click-through rates, and ROI stats at the drop of a hat. While it may be annoying to get asked over and over to report on results, justify costs, and show the value of your campaigns, it’s also probably a bit fun. Why? Because when email marketing is done correctly, it’s the top way to get the highest ROI for your marketing dollars. Consider these facts and figures: Mobile Email 47% of people use a mobile device to check an email campaign …