Email marketing is a tricky business. Do it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Check it out! Create a compelling subject line You know that old expression, “you never get a second chance to make a first impression?” Well, that couldn’t be more true of association email marketing. When it comes to email marketing, you only get a few seconds to …
Press Release: CEO of Chicago’s leading-edge AMC honored as one of the Top 5 Most Influential Women in Fantasy Sports
Photo Credit: JBean Photography CHICAGO, IL – 05/10/2017: Fantasy sports has always been considered a male-dominated field, but Association Director of the Fantasy Sports Trade Association (FSTA) and owner of Van Petten Group, one of the newest Association Management Companies (AMC), Megan Van Petten strives to do more than just invite women to join the field. Empowering women to follow their dreams, achieve their goals and break new boundaries has always been one of her biggest passions. At Van Petten Group (VPG) we love helping associations tell their stories and grow. And that’s what Megan loved doing for the FSTA. …
Are You Reaching The Full Potential of Email Marketing?
Once you’ve put time and money into creating great content, you need to drive traffic to it by testing out a variety of distribution channels, including social media, SEO, and ad networks. All of them can direct some traffic to your site, but if you want to get guaranteed, consistent traffic, focus your efforts on email. While social media and SEO have their benefits, email newsletters provide the most value because email delivers the highest click-through rate, and it’s the channel that converts the most people. In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ …