Keeping your organization’s brand current involves many systems and moving parts. Depending on your organization’s mission, goals, and values, it might be time to investigate whether your brand is continuing to fully represent your members as the professional field follows certain trends. Don’t be afraid! Your members want to stay with you. Making the decision to switch communities among the organizations that are available to them or even the decision to pick one for the first time takes time and energy. Probably more than most would want to spend. Protect your members from decision fatigue. Many new professionals often go …
Health & Image: Pivoting From Member Volunteer Burnout Towards Strengthening Your Organization’s Brand
There is a unique moment in time for an organization when a breakdown in the integrity of deliverables is rising and morale amongst the ranks becomes strained. If members and the board become misaligned, in core values or otherwise, tensions begin to surface rapidly. The support your organization offers begins to weaken. This can hurt the members’ ability to create balance in their profession and life, which can contribute to burnout. It’s hard to be at ease when you aren’t sure who has got your back. This can be an uncomfortable area to navigate, but when done with awareness and …