For an association, being seen as an original and valuable source of information and thought leadership is a top priority, not to mention a perpetual challenge when it comes to actually producing resources internally. Finding a way to plan and publish all of the information your association has and delivering it in insightful ways to your members can quickly become a problem. And with changing times, the typical content strategy can get stale. You have to make sure to stay on top of content trends if you want to get that attention from your audience. This is where interactive content …
Content that Clicks: How to Build a Content Marketing Plan
Despite research showing the advantages of content marketing, the time and financial investment required to do it well can seem overwhelming for many associations. Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, …