Most marketers are starting to realize the potential of video marketing. More than 500 million hours of YouTube videos are watched every day, and it’s been estimated that by 2019, more than 80 percent of all internet traffic will be for video. Video presents information faster and more intuitively than written content, and thanks to modern, lightning-fast internet speeds, streaming is easier and more reliable. Fortunately, there are some approachable ideas that can be handled even by amateurs, and have enough power to attract an initial audience: Tutorial Videos Tutorials have been a popular content archetype for years, and for good reason. People often rely on …
Create Amazing Video Content on a Budget
The old saying the “content is king” is true, but there’s no reason your content needs to be 100% text. By producing video content, you can reach a large audience with a fraction as much search competition as you’d face by optimizing for Google. Many marketers shy away from creating video content for one simple reason: it has a reputation for being expensive to produce. The reality is that producing great video content can be surprisingly cheap! In fact, once you add in the cost of ranking the content and reaching an audience, creating video content can often be cheaper …