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Adding Interactive Content To The Marketing Mix

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For an association, being seen as an original and valuable source of information and thought leadership is a top priority, not to mention a perpetual challenge when it comes to actually producing resources internally. Finding a way to plan and publish all of the information your association has and delivering it in insightful ways to your members can quickly become a problem. And with changing times, the typical content strategy can get stale. You have to make sure to stay on top of content trends if you want to get that attention from your audience. This is where interactive content …

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Content that Clicks: How to Build a Content Marketing Plan

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Despite research showing the advantages of content marketing, the time and financial investment required to do it well can seem overwhelming for many associations. Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, …

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Top Food Trends For Corporate Events In 2018

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Every meeting planner knows that a great deal of a meeting’s success is largely attributed to the food and beverage offerings. No matter what time of day, in or out of session, your attendees deserve the best culinary experience. And, sometimes, it’s all in the details. Below are some tried and true trends in food that never fail and promise to be big in 2018. A Plate Worth 1,000 Words Love them or hate them as you scroll through your Instagram feed, perfectly posed photos of food aren’t going away any time soon. If you’ve got social media savvy clients, …

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Resources for Guest Safety and Security

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Event Security is a hot-button issue for everyone these days. The first family, the royal family, heck, even your own family has no doubt been touched by security concerns at home, school, work or on the road. Event marketers are no exception. From red carpet affairs to county fairs, trade shows to fashion shows, having the proper security measures in place can ease the minds of attendees, exhibitors, speakers and celebrity guests, and even reduce insurance costs. Event security is the one thing that planners and production companies tend to spend the least on, however, it is one of the …

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Facebook Marketing Tips And Ideas for 2018

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Over 1.7 billion people now use Facebook. Let that sink in. That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers. But with more users comes more competition. Now because of factors like the Facebook algorithm changes, social media marketers need to be savvier than ever to compete. Marketers need to pull out all the stops to make sure their Facebook channel is easy to find, provides value, and represents their business in the best ways possible. In this article, you’ll learn the best Facebook marketing tips and …

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Four Tips For Establishing Your Nonprofit On Social Media

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Nonprofits use a wide range of social media tools (video, audio, digital text, photos, games) to share their content socially. However, in the rush to get on the social media bandwagons, many nonprofits ignore the strategy and planning required to achieve success. Ask Yourself: What’s Your Purpose? To start, your first step should be to work out what your nonprofit aims to accomplish. What cause are you raising awareness for? Is it important that you generate donations, or is your aim to get people to attend events or volunteer for your cause? The answers to these questions will inform your …

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Video Marketing: The Future Of Content Marketing?

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As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth. Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story. Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with …

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3 Marketing Strategies Every Association Should Have in Place

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2018 will be full of new, cutting-edge marketing strategies for associations, but if you’re not at the forefront of the changes, you could be left behind. Whatever the next year holds, marketers need to keep up with the latest developments. In 2017, we’ve learned that every minute, 4.1 million videos are viewed on Youtube, 1.8 million Snaps are created, and 15,000 GIFs are sent via Messenger. And the numbers will only get bigger. The digital marketing landscape has become so busy, it’s increasingly difficult to focus your attention on what truly matters. Where should associations spend their marketing budgets, time and …

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How to handle staff requests for time-off during the holidays

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Non-profits and associations don’t have to see red during the holidays as long as they manage their staff right. At no other time of the year do companies have to field multiple requests for time off. Handle it wrong, and it could cripple the business at an otherwise busy time of year – not to mention it can hurt your culture and your employer brand. Today, workers view benefits and perks of the job as important as the actual wage they’ll receive. The way you handle time off requests directly affect the type of people seeking to work for you. Have restrictive …