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3 Technology Tips for Breakthrough Success in 2019

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At VPG, our skyrocket to success is through breakthrough software. We are no stranger to technology, VPG is in front of the line. While it’s comfortable to stick to what you know, it is crucial to keep up to date with user friendly software that can push your organization ahead of your competitors. In a recent Forbes Article, How To Guide Your Nonprofit Toward Mission-Friendly Growth, Kevin Xu states, “About 80% of startups aspire to scale up their current operations over the next year and a half, according to a recent Abila Nonprofit Finance Study, and it’s important for them …

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Decision Fatigue and Why Branding Matters to Your Members

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Keeping your organization’s brand current involves many systems and moving parts. Depending on your organization’s mission, goals, and values, it might be time to investigate whether your brand is continuing to fully represent your members as the professional field follows certain trends. Don’t be afraid! Your members want to stay with you. Making the decision to switch communities among the organizations that are available to them or even the decision to pick one for the first time takes time and energy. Probably more than most would want to spend. Protect your members from decision fatigue. Many new professionals often go …

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Health & Image: Pivoting From Member Volunteer Burnout Towards Strengthening Your Organization’s Brand

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There is a unique moment in time for an organization when a breakdown in the integrity of deliverables is rising and morale amongst the ranks becomes strained. If members and the board become misaligned, in core values or otherwise, tensions begin to surface rapidly. The support your organization offers begins to weaken. This can hurt the members’ ability to create balance in their profession and life, which can contribute to burnout. It’s hard to be at ease when you aren’t sure who has got your back. This can be an uncomfortable area to navigate, but when done with awareness and …

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Effectively Bringing Your Members Together at Your Next Conference

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Let’s say your association is organizing an upcoming conference at McCormick Place in Chicago. It can be so easy to get wrapped up in checking all the boxes that need to be checked that the initial purpose of having the conference can get lost. Many goals will be set, but there is always that desire to create connections, share knowledge and experiences, and eat your weight in deep dish pizza (perhaps the real reason so many choose to have their conference in Chicago!?). Take Chicago as an example. McCormick Place is the backdrop where key personal connections are made. Here, …

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So you’re thinking about Going Green: Tips for getting started

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It can be overwhelming to think about how to be environmentally responsible for a better tomorrow while kicking butt on your professional and personal duties in your daily routine. Keeping this in mind, why not take ownership as an organization and make going green a priority to set a new gold standard for your members? Do the legwork for them. By including green concepts for your future events, your organization is able to impact members of all ages. Many often feel they don’t have the time or energy to research green companies but still have the desire to put in …

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Effects of List Segmentation on Email Marketing

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It’s common knowledge that segmenting your email-marketing lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results. In years past, personalization and segmentation may have been optional, but no more. In 2018, marketers have to meet expectations and that means creating relevant, personalized messages that subscribers want to read. Research shows marketers lean on email marketing to create a personalized experience for customers, compared to other options. Increased revenue through advanced segmentation Segmenting email contacts …

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Email Marketing Stats and Tips to Guide Your 2018 Strategies

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When it comes to reporting, email marketers need to know their numbers. Perhaps you can probably rattle off open-rates, click-through rates, and ROI stats at the drop of a hat. While it may be annoying to get asked over and over to report on results, justify costs, and show the value of your campaigns, it’s also probably a bit fun. Why? Because when email marketing is done correctly, it’s the top way to get the highest ROI for your marketing dollars. Consider these facts and figures: Mobile Email 47% of people use a mobile device to check an email campaign …

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Adding Interactive Content To The Marketing Mix

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For an association, being seen as an original and valuable source of information and thought leadership is a top priority, not to mention a perpetual challenge when it comes to actually producing resources internally. Finding a way to plan and publish all of the information your association has and delivering it in insightful ways to your members can quickly become a problem. And with changing times, the typical content strategy can get stale. You have to make sure to stay on top of content trends if you want to get that attention from your audience. This is where interactive content …

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Content that Clicks: How to Build a Content Marketing Plan

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Despite research showing the advantages of content marketing, the time and financial investment required to do it well can seem overwhelming for many associations. Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, …

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Top Food Trends For Corporate Events In 2018

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Every meeting planner knows that a great deal of a meeting’s success is largely attributed to the food and beverage offerings. No matter what time of day, in or out of session, your attendees deserve the best culinary experience. And, sometimes, it’s all in the details. Below are some tried and true trends in food that never fail and promise to be big in 2018. A Plate Worth 1,000 Words Love them or hate them as you scroll through your Instagram feed, perfectly posed photos of food aren’t going away any time soon. If you’ve got social media savvy clients, …