View Post

How Working Remotely Can Strengthen Communication within your Organization

In Insights by MVPLeave a Comment

How do your members required show up in their field professionally? Are they in strict schedules that can make it difficult when out of the blue health or family obligations pop up? Employment norms are adapting at a rapid pace and the option to work remotely has gained popularity in organizations that recognize that work done through computers can often be accomplished anywhere. Teams that have the option to work virtually are somewhat newfound. This is an exciting time for organizations to step out of templates that haven’t supported leadership and membership to create systems that allow the mission to …

View Post

Support your Membership by Mastering the Art of Listening

In Insights by MVPLeave a Comment

On a Monday morning, you may find yourself confiding in a colleague about a professional breakthrough you have experienced. They’re standing there, nodding and smiling along. Smile, nod, ask probing question: showing they are “present”.  In truth, your colleague’s may be lost in their own thoughts, but they are showing their support by hearing your story. Notice they are hearing you, but are they really listening? You can always tell if your message landed with someone, whether their listening face could win them employee of the month, or they are yawning and bleary-eyed. What do you experience when you are …

View Post

The Power of Focused Social Media: How to Find your Organization’s Audience

In Insights by MVPLeave a Comment

As we move into the winter months in the northern hemisphere, your members are bundling up inside and taking to the internet to keep them warm. This is the perfect season to ask, “Is our organization effectively reaching our target audience?”  This is THE question when discerning where your social media presence can prevail and make the most impact. In a recent article, the Journal of Medical Internet Research explains, there are substantial differences in social media use by age. 88% of 18- to 29-year-olds indicate that they use any form of social media. 78% are between 30 to 49 …

View Post

The Future of Education and Training for Lifelong Career Development

In Insights by MVPLeave a Comment

Wouldn’t you say the adage, “you can’t teach an old dog new tricks,” is out of touch to the development of any organization? Continuing to learn new tricks, skills and protocol at a rate that works for each individual can help the mind be ready for new challenges that arise. Developing a member’s hunger to learn the current tides of their profession doesn’t have to be a struggle to get their project done the night before it is due. How can an organization make learning accessible for a diverse set of members’  needs while providing top-notch training and development? How …

View Post

3 Technology Tips for Breakthrough Success in 2019

In Insights by MVPLeave a Comment

At VPG, our skyrocket to success is through breakthrough software. We are no stranger to technology, VPG is in front of the line. While it’s comfortable to stick to what you know, it is crucial to keep up to date with user friendly software that can push your organization ahead of your competitors. In a recent Forbes Article, How To Guide Your Nonprofit Toward Mission-Friendly Growth, Kevin Xu states, “About 80% of startups aspire to scale up their current operations over the next year and a half, according to a recent Abila Nonprofit Finance Study, and it’s important for them …

View Post

Decision Fatigue and Why Branding Matters to Your Members

In Insights by MVPLeave a Comment

Keeping your organization’s brand current involves many systems and moving parts. Depending on your organization’s mission, goals, and values, it might be time to investigate whether your brand is continuing to fully represent your members as the professional field follows certain trends. Don’t be afraid! Your members want to stay with you. Making the decision to switch communities among the organizations that are available to them or even the decision to pick one for the first time takes time and energy. Probably more than most would want to spend. Protect your members from decision fatigue. Many new professionals often go …

View Post

Health & Image: Pivoting From Member Volunteer Burnout Towards Strengthening Your Organization’s Brand

In Insights by MVPLeave a Comment

There is a unique moment in time for an organization when a breakdown in the integrity of deliverables is rising and morale amongst the ranks becomes strained. If members and the board become misaligned, in core values or otherwise, tensions begin to surface rapidly. The support your organization offers begins to weaken. This can hurt the members’ ability to create balance in their profession and life, which can contribute to burnout. It’s hard to be at ease when you aren’t sure who has got your back. This can be an uncomfortable area to navigate, but when done with awareness and …

View Post

Effectively Bringing Your Members Together at Your Next Conference

In Insights by MVPLeave a Comment

Let’s say your association is organizing an upcoming conference at McCormick Place in Chicago. It can be so easy to get wrapped up in checking all the boxes that need to be checked that the initial purpose of having the conference can get lost. Many goals will be set, but there is always that desire to create connections, share knowledge and experiences, and eat your weight in deep dish pizza (perhaps the real reason so many choose to have their conference in Chicago!?). Take Chicago as an example. McCormick Place is the backdrop where key personal connections are made. Here, …

View Post

So you’re thinking about Going Green: Tips for getting started

In Insights by MVPLeave a Comment

It can be overwhelming to think about how to be environmentally responsible for a better tomorrow while kicking butt on your professional and personal duties in your daily routine. Keeping this in mind, why not take ownership as an organization and make going green a priority to set a new gold standard for your members? Do the legwork for them. By including green concepts for your future events, your organization is able to impact members of all ages. Many often feel they don’t have the time or energy to research green companies but still have the desire to put in …

View Post

Effects of List Segmentation on Email Marketing

In Insights by MVPLeave a Comment

It’s common knowledge that segmenting your email-marketing lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results. In years past, personalization and segmentation may have been optional, but no more. In 2018, marketers have to meet expectations and that means creating relevant, personalized messages that subscribers want to read. Research shows marketers lean on email marketing to create a personalized experience for customers, compared to other options. Increased revenue through advanced segmentation Segmenting email contacts …