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Now Is Not The Time to Panic, It’s Time To Plan

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Financial planning has never been a particularly easy task, but COVID-19 has made it even more complicated, particularly for the non-profit community. Financial health typically relies upon accuracy, consistency, and relatively predictable planning cycles, not the unclear economic conditions and time horizons of a global pandemic with no clear end in sight. The economic downturn and growing recognition that there will be no “back to normal” underscore the tremendous challenges non-profits will face to emerge stronger and financially healthy on the other end of this pandemic. Trust Your Planning Ability  When the worst happens, it’s easy to go into “panic” …

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How To Build Membership in the COVID-19 Era

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Chances are, you probably started 2020 with a comprehensive plan in place to promote your association, increase member acquisition, retain membership, and boost engagement. And seemingly out of nowhere, COVID-19 struck and rendered that membership growth plan inadequate.  Regardless of the breadth and depth of your membership teams’ experience, this is without question unchartered territory. There’s no direct blueprint to draw from to figure out how to navigate these waters. The unsettling reality is that we are all trying to figure things out as we go along, and as information becomes, which is also the same reality for your members. …

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The Importance of Teamwork

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Good teamwork structures provide your organization with a diversity of thought, creativity, perspectives, opportunities, and problem-solving approaches. A proper team environment allows individuals to brainstorm collectively, which in turn increases their success to problem solve and arrive at solutions more efficiently and effectively. When there is good team synergy it increases productivity by providing quick feedback and multiple sets of skills come into play to support the work.  When a team is functioning well it allows for efficient processes in the stages of designing, planning, and implementing. Teamwork is almost indispensable in defining the success of any business.  Let’s take …

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Being of Service to a Membership Community

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Working with membership communities provides us the unique opportunity to foster not only business relationships but to build enriching interpersonal partnerships as well. The mutual care and support between an organization and their management company, when cultivated with intention, can blossom into a truly meaningful and collaborative relationship. Nothing is more satisfying than providing excellent service under a studied president who is passionate to be in service.  The Little Things To showcase this we call on the actions of one of our associations’ past presidents, who showed us how a thoughtful gesture can make all the difference in the world, …

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Outmaneuver Uncertainty: How to run effective business services during COVID-19

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As governments make significant interventions in response to the coronavirus, businesses are rapidly adjusting to the changing needs of their people, their customers, and suppliers, while navigating the financial and operational challenges. With every industry, function, and geography affected, the amount of potential change to think through can be daunting.  How can business leaders react to the challenges, reassess what they do, reconfigure their companies, and reinvent their activities to adapt to the disruption and prepare for the new normal? The implications of climate change, new technologies, digitalization, demographic changes, artificial intelligence, and financial and political uncertainties have moved many …

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From Physical To Digital: How associations are adapting among COVID-19

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Event marketers have suffered heartbreak over the last month. Tighter and tighter regulations coming into play have meant the majority of trade shows and in-person events have been either voluntarily or legally canceled. The COVID-19 pandemic has undoubtedly created some interesting times and overwhelming obstacles for organizations worldwide. The unprecedented social distancing restrictions have caused live events and conferences that have been planned for months to come to a screeching stop, along with face-to-face business. This may seem like a grim time for many businesses, but out of adversity comes opportunity particularly if you pivot to digital marketing.  Nearly 28% …

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Build your Team Organically w/a Socially Accessible Environment

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While the office is predominantly a place to conduct business, it should also be viewed as a space where your team can connect. Encouraging your team to socialize holds great value not only for the business, but to each individual as well. Communication fosters relationships, and social interactions that provide a sense of belonging are known to intrinsically motivate human beings. Friendships and social interactions are stress reducers, so having friends at work provides team members with a sense of comfort and belonging. Workplace friendships tend to lead to higher engagement and loyalty of the team. Additionally,according to Mayo Clinic, …

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How to Throw a Killer Conference with Lasting Impact

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The act of planning a conference for your organization requires balancing the intentions of service and fun.  Having the ability to bring multiple voices in the same industry and discipline together once a year is no small feat. Some individuals plan their whole year around professional events that create opportunities to learn, connect and build for the future. Create space for magic to happen. Whether it is meeting the person who inspires a whole department, learning about a new resource that will uplevel the field, or allowing time to recharge away from their natural environment for a fresh outlook. Unique …

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Work & Peace Guide: Team Stress Management During the Holiday Season

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As the holiday season revs up and the temperatures begin to drop off (in the Midwest),  the challenge for teams is to keep balanced as work and life often have added demands to the regular schedule. This can be a heightened time for stress as people get ready to finish out the season and welcome in the new year. Encourage your team to be mindful of what support they need during this transitional time. Check in to make sure your team remembers to take stretch breaks, have walking meetings, or investigate in other exercise incentives such as a partnership with …

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How to Set the Stage for Creativity in your Organization

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Fostering a creative workplace environment can be an incredible way to boost morale and add to the overall culture of your organization. Increased problem solving and critical thinking can be directly linked to focusing on this aspect in the workplace. Companies like Google and Airbnb have attributed a lot of their success to establishing creativity as a high priority.   How does your team find creativity? Encourage your team by getting to know how they get inspired for specific tasks. At VPG, our team has opportunities to work on their own on individual projects but also together on group tasks. Creativity …