Insights

It can be overwhelming to think about how to be environmentally responsible for a better tomorrow while kicking butt on your professional and personal duties in your daily routine. Keeping this in mind, why not take ownership as an organization and make going green a priority to set a new gold standard for your members? Do the legwork for them. By including green concepts for your future events, your organization is able to impact members of all ages. Many often feel they don’t have the time or energy to research green companies but still have the desire to put in …

It’s common knowledge that segmenting your email-marketing lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results. In years past, personalization and segmentation may have been optional, but no more. In 2018, marketers have to meet expectations and that means creating relevant, personalized messages that subscribers want to read. Research shows marketers lean on email marketing to create a personalized experience for customers, compared to other options. Increased revenue through advanced segmentation Segmenting email contacts …

When it comes to reporting, email marketers need to know their numbers. Perhaps you can probably rattle off open-rates, click-through rates, and ROI stats at the drop of a hat. While it may be annoying to get asked over and over to report on results, justify costs, and show the value of your campaigns, it’s also probably a bit fun. Why? Because when email marketing is done correctly, it’s the top way to get the highest ROI for your marketing dollars. Consider these facts and figures: Mobile Email 47% of people use a mobile device to check an email campaign …

For an association, being seen as an original and valuable source of information and thought leadership is a top priority, not to mention a perpetual challenge when it comes to actually producing resources internally. Finding a way to plan and publish all of the information your association has and delivering it in insightful ways to your members can quickly become a problem. And with changing times, the typical content strategy can get stale. You have to make sure to stay on top of content trends if you want to get that attention from your audience. This is where interactive content …

Despite research showing the advantages of content marketing, the time and financial investment required to do it well can seem overwhelming for many associations. Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, …

Every meeting planner knows that a great deal of a meeting’s success is largely attributed to the food and beverage offerings. No matter what time of day, in or out of session, your attendees deserve the best culinary experience. And, sometimes, it’s all in the details. Below are some tried and true trends in food that never fail and promise to be big in 2018. A Plate Worth 1,000 Words Love them or hate them as you scroll through your Instagram feed, perfectly posed photos of food aren’t going away any time soon. If you’ve got social media savvy clients, …

Event Security is a hot-button issue for everyone these days. The first family, the royal family, heck, even your own family has no doubt been touched by security concerns at home, school, work or on the road. Event marketers are no exception. From red carpet affairs to county fairs, trade shows to fashion shows, having the proper security measures in place can ease the minds of attendees, exhibitors, speakers and celebrity guests, and even reduce insurance costs. Event security is the one thing that planners and production companies tend to spend the least on, however, it is one of the …

Over 1.7 billion people now use Facebook. Let that sink in. That makes Facebook the most used social network in the world by 1.2 billion. For social media marketers, more users mean more consumers. But with more users comes more competition. Now because of factors like the Facebook algorithm changes, social media marketers need to be savvier than ever to compete. Marketers need to pull out all the stops to make sure their Facebook channel is easy to find, provides value, and represents their business in the best ways possible. In this article, you’ll learn the best Facebook marketing tips and …

Nonprofits use a wide range of social media tools (video, audio, digital text, photos, games) to share their content socially. However, in the rush to get on the social media bandwagons, many nonprofits ignore the strategy and planning required to achieve success. Ask Yourself: What’s Your Purpose? To start, your first step should be to work out what your nonprofit aims to accomplish. What cause are you raising awareness for? Is it important that you generate donations, or is your aim to get people to attend events or volunteer for your cause? The answers to these questions will inform your …

As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth. Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story. Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with …