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5 Tips on Asking for Donations

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Asking for donations from individuals and businesses can be a daunting task. Not only do you have to convince someone that your organization is doing something worthwhile, but you also have to try to persuade them that they should give some of their own money to help your efforts. In an effort to calm some of your nerves when it comes to asking for donations for your nonprofit, we’ve assembled a list of some of the best strategies to implement when you are making asks to individuals and businesses. Research Your Donors to Read Their Minds The words you want …

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The 6 Most Important Social Media Trends of 2017

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Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 has been no different. Here are five social media trends that will continue to dominate 2017 and 2018 undoubtedly as well. Video Content Video content has become a HUGE part of the modern user engagement on social; increasingly so in recent years. It’s not hard to understand why; the rich interactive content platform allows messages and stories to be communicated …

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Can Your Non-Profit Compete with For-Profit Competitors in the Race for Talent?

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When it comes to hiring, nonprofits are still the top dog, but the competition is heating up, according to the latest edition of the Nonprofit Employment Practices Survey. Results of the 10th annual Nonprofit Employment Practices Survey indicate that while nonprofits have been hiring more aggressively than for-profits for the last several years and will continue to do so in 2017, the gap is now narrowing. According to the survey, 50 percent of nonprofits plan to hire in 2017 (down seven percentage points from 2016), while the corporate hiring outlook is the best it has been in a decade, with 40 percent …

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Developing A Winning Video Strategy For Your Association

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Most marketers are starting to realize the potential of video marketing. More than 500 million hours of YouTube videos are watched every day, and it’s been estimated that by 2019, more than 80 percent of all internet traffic will be for video. Video presents information faster and more intuitively than written content, and thanks to modern, lightning-fast internet speeds, streaming is easier and more reliable. Fortunately, there are some approachable ideas that can be handled even by amateurs, and have enough power to attract an initial audience: Tutorial Videos Tutorials have been a popular content archetype for years, and for good reason. People often rely on …

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Create Amazing Video Content on a Budget

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The old saying the “content is king” is true, but there’s no reason your content needs to be 100% text. By producing video content, you can reach a large audience with a fraction as much search competition as you’d face by optimizing for Google. Many marketers shy away from creating video content for one simple reason: it has a reputation for being expensive to produce. The reality is that producing great video content can be surprisingly cheap! In fact, once you add in the cost of ranking the content and reaching an audience, creating video content can often be cheaper …

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The Crisis in Nonprofit Leadership and How to Overcome It

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Nonprofit organizations depend on two resources to fulfill their missions. One, of course, is money. The other resource – just as vital but perhaps even more scarce – is leadership. The dearth of strong leadership is only going to get worse as the nonprofit sector expands and baby boom executives retire. Over the next decade, it is estimated that nonprofits will need to find some 640,000 new executives, nearly two and a half times the number currently employed. To meet the growing demand for talent and new leaders, the nonprofit sector has little choice but to think and act in …

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How to Become a Great Executive Director

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Being a leader can be a rewarding experience but it also means facing a host of anticipated and unexpected challenges. Learning how to respond to these challenges will help you grow and mature as a leader. As you learn to deal with difficult situations, you will hone your leadership skills. Don’t be discouraged — becoming an effective leader takes time and patience, which is even more true for Executive Directors with limited resources. Below are six qualities that you’ll want to hone if you’re aiming to succeed in the non-profit and association world as a stellar Executive Director: Authenticity. People …

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The Battle of Member Engagement vs. Satisfaction

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More engagement equals more renewals, right? Maybe not. It turns out that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year. Knowing that engagement leads to retention, we exert a great amount of energy into getting members more engaged so they become more likely to renew. This works to get some members more involved, but others remain frustratingly aloof. Yet, we see some of those members continue to renew anyway, little engaged as they are. (“Mailbox members,” as they’re called.) Why? Well, …

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Three Overlooked Tactics for Growing Association Membership

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Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you have to keep new ones coming in the front. What strategies will guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? The easy way out is recycling membership recruitment tactics of the past. But the most successful associations do it differently. They encourage staff and volunteers to bring their creativity …

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4 Tips To Supercharge Your Associations Email Marketing

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Email marketing is a tricky business. Do it right and you could have friends for life. But do it wrong and you could push away even your most loyal members. Yikes. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know. Check it out! Create a compelling subject line You know that old expression, “you never get a second chance to make a first impression?” Well, that couldn’t be more true of association email marketing. When it comes to email marketing, you only get a few seconds to …