SOCIAL MEDIA MARKETING
Understanding and adopting social media for engaging, real-time communication
Research, intelligence and great communication. Listening first.
That’s how Van Petten Group can help you increase the sophistication of your marketing and community outreach.
Conversation is happening right now about your products and services.
People are composing tweets, liking content on Facebook, commenting on YouTube videos and blog posts … all related to your business.
- Where can you easily locate all this chatter?
- How can you keep track of all these conversations?
- Are you getting favorable reviews or scathing criticisms?
We have the answers. Van Petten Group can help monitor and track:
- All social-media conversations down to the ‘nano’ level
- Comments on an existing remark made on a blog post related to one of your products
- Information from thousands of sources in all corners of the web
People Invest In Brands They Can Relate To
Our team of social gurus are constantly learning, tracking trends in technology and consumer behavior to identify opportunities for new ways to connect consumers to brands. This thirst for knowledge, combined with our expertise in social brand strategy, community management and content development gives us the ability to make social media more than just a bunch of channels that make noise, but to make it a brand experience that fosters long-term relationships. At VPG we offer our clients the following Social Media services:
- Social strategy and planning
- Conversation monitoring and trendspotting
- Platform development
- Community engagement and curation
- Editorial management
- Influencer outreach
- Campaign development and execution
- Social ROI
- Reputation monitoring