Case Study · Trade Association
Under 100 Members to Over 300. $200K to $1M+.
Fantasy Sports Trade Association — A trade association built from a loose network of 30 companies into the recognized voice of an industry.
- 300+ Members, up from under 100
- 400% Revenue growth, $200K to $1M+
- 5 International markets
The situation
Fantasy sports had no trade body. The industry was a loose network of roughly 30 companies with no standards, no collective voice, and no neutral convener.
The work
- Built the trade association from scratch and served as its executive director
- Set industry standards and merged the association with its largest competitor
- Expanded into Canada, the UK, Germany, Italy, and India
- Launched the FSTA Buyer’s Guide, an industry directory that cleared $10,000 in its first four months and has since grown past 500 listing
The result
Membership grew from under 100 to more than 300, and annual revenue from $200,000 to more than $1 million. A loose network of 30 companies became the recognized voice of an industry, with chapters in five countries.
She has turned our association into one of the most respected in the industry. From growing our membership from under 100 to over 300, to producing annual revenue from $200,000 to over $1,000,000 annually.