Building an Industry’s Institutional Home

Esports became a global industry before it became an organized one. There was no annual meeting, no publication, no awards program, no chapter network, and no neutral convener to set standards or speak for the industry.

VPG serves as ESTA’s full-service management company, running operations, membership, finance, events, and an in-house creative team while building the association’s institutional infrastructure from the ground up:

• EsportsNext, the industry’s annual conference, built from nothing
• EsportsNext Magazine, a quarterly industry publication produced end to end
• A national pitch series and an awards program
• A chapter network and an affiliated foundation

ESTA now has the institutions an industry needs to govern itself: a conference, a magazine, a pitch series, an awards program, chapters, and a foundation, all built in partnership with VPG and all still running today.