Case Study · Foundation
36% of Lapsed Donations Recovered in Two Months.
EMDR Research Foundation — A research foundation quietly losing recurring donors to expired credit cards.
- 194 Donors contacted
- 36% Lapsed donations recovered
- 2 Months
The situation
Recurring gifts were quietly failing on expired cards, and nobody had the capacity to chase them. Each declined donation was a donor who still wanted to give.
The work
VPG researched all 194 declined recurring donations individually and followed up with every donor personally.
The result
36% of lapsed recurring donations were recovered in two months, restoring income the foundation had assumed was gone.