Branding
Trade Association Branding & Identity Redesign
Fantasy Sports Trade Association · 2017
IDEOGRAM The star shape is a universal symbol. It is often associated with ambitious people and lofty goals, not unlike the world of fantasy sports. Little stars indicate optimism, while asymmetrical stars suggest excess energy. In addition, the asymmetry helps create a sense of motion and is curved to represent the global reach of FSTA. TYPOGRAPHY Sports fonts contain characters which are clear a
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