Kristin is VPG’s Creative Director and Senior Designer with over 20 years of design production, art direction, and marketing experience. She is a strong conceptual thinker with outstanding visual and strategically-focused digital and print designs, with proven leadership abilities. With her hands-on leadership in creative concepting and strategy development along with her extensive understanding of marketing and brand objectives, client-partner’s needs, and the value of effective communications she has exceeded VPG client-partner’s expectations time and time again.
She brings unique insight and expertise to the design and implementation of effective, strategic websites, communications, campaigns, publications, and administrative matters. She has considerable experience within different professional service industries including real estate, healthcare, and government agencies and is skilled in managing all aspects of strategy, website design and management, social media, marketing projects and collateral design.
With the intent of being the voice for her client-partners’ audience as VPG’s Creative Director through the right channels, she strives to achieve the highest level of visibility for her client-partners, strengthening their credibility, reputation, and brand identity. Kristin is a graduate of Columbia College in Chicago, Illinois and holds a Bachelor of Arts Degree in Graphic Design.
What is your motto/favorite quote? “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking and don’t settle.” -Steve Jobs
When you’re not at VPG, you’re…? When I am not at VPG I am spending time with friends and family, listening to good music, trying out new restaurants and contemplating that trip that I never seem to book.
If you could choose one person to meet (dead or alive) who would it be? There are numerous people I would love to meet, all for different reasons. One person that always comes to mind, though, is P!nk. I love her rebellious attitude and unique style, and of course her music. I think she would be fun to just sit and chill with.
What do you want to be when you grow up? I was born with a Sharpie in my hand. Art and design have always been my passion, so it was inevitable that I would be in the creative industry. It was my mom who suggested graphic design to me. I was like, “I can make a career out of doing what I considered fun?!” The rest is history.
Greatest achievement? First and foremost, my greatest achievement is my amazing kids (although, they aren’t kids anymore). On a professional level it is graduating early from college to start a successful career.